Positioning Strategies
Regardless of whether your company is in its first month of operation or has managed to survive the initial stage of the business life cycle, eventually your organization will benefit from the process of delineating at least some of the critical elements associated with a sales strategy.
COMPETENCE works with companies to formally define and differentiate these elements so that they can be used as the foundation for the organization's sales activity and strategic direction.
Services provided
- Refining the value proposition brought to market
- Establishing your company's positioning strategy (core business, target industries, etc.)
- Defining the related differentiation strategy (company objectives, focus, approach, etc.)
- Identifying key competitors and competitive positioning
